When I came to business school I wasn’t interested in energy efficiency. It’s not that I didn’t care about the environment. It’s just that my interest in energy efficiency as a business imperative didn’t start until UC Davis. During my first year I got involved with the Energy Efficiency Center (EEC). The EEC partners UC Davis MBAs with engineering students to evaluate and commercialize promising energy efficient technologies. My experience with the EEC opened my eyes to the commercial potential of energy efficiency technologies.
Fast-forward to my internship. Adaptec had a compelling argument for energy efficiency in the data center. I was tasked with adapting that story to the new product. After reviewing hundreds of pages of reports on IT energy efficiency, I realized two things. First, that the short coming of most energy efficiency research is that it focuses on energy rather than the financial implications of energy. Second, I realized that, once again, I was in way over my head on the technical side. Luckily, I had help.
Working with the Chief Technology Officer (who was interested in energy efficiency), I developed several energy consumption models and a thesis for the paper. After a few late nights and long weekends, we published the paper. It was a challenge to get up to speed on such a technical subject, but the reward of having a concrete product was worth the effort.
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